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Anew Advisors Purchases Zilli Financial Thumbnail

Anew Advisors Purchases Zilli Financial

Insights First Responder

MILWAUKEE, WI, November 2020 — Anew Advisors, a Milwaukee-based financial services firm, recently acquired Zilli Financial, a national firm. The two financial services firms provide retirement services to first responders.

Existing Anew Advisors and Zilli Financial clients alike will benefit from this merger, which will provide access to a cohesive, independent, and objective investment management process explicitly built for firefighters and police officers on multiple levels.

Anew Advisors co-founder, Glen Colwell, said of the acquisition, “Zilli Financial is a highly complementary business, already serving fire organizations throughout the country. By merging our two firms, we have created a robust organization to serve vital first responders throughout the United States.”

“This merger joins two firms that represent best in class implementation and education supporting first responders retirement,” said Anthony Zilli, President of Zilli Financial. “As a former first responder myself, I’ve witnessed firsthand the lack of education from the current firms serving first responders and the failure to provide basic, unbiased investment management. These first responders will give their life for you, a stranger. The least we can do is offer our best as fiduciaries and guide them over the finish line without stringing them along.” 

Giving First Responders Top Tier Retirement Resources

Anew Advisors’s technology, investment management, and onboarding process are very well built and bring many advantages to the first responders served. Anew Advisors is committed to developing custom-fit retirement solutions designed to meet their clients’ needs.

About Anew Advisors

Anew Advisors empower business leaders, first responders, and the organizations they lead with a bespoke retirement plan and excellent counsel for future financial options. Unlike other firms, Anew Advisors is not beholden to specific investment products, offering impartial counsel.


Check the background of this firm/advisor on FINRA’s BrokerCheck.